Win the retail pitch
Walk in with independent proof of demand for your IP and the products around it, not your own sales deck.
For licensors & IP owners
The demand data behind the world's biggest franchises.
Independent, real-time evidence of what kids and families want, so you can prove momentum, win partners and grow franchise value, before sales data shows up.
Live dataset
4million+
Real families reached
5.5billion+
First-party data points
22markets
Global coverage
since2017
Years of trend data
The cost of hindsight
Your next deal shouldn't hinge on last quarter's data.
Sales data is a rearview mirror, trailing weeks behind the kids' fandom that drives it.
And as trend cycles accelerate, kids' attention fragments and retailers' risk tolerance shrinks, buyers are demanding independent proof of where fandom is heading, and anyone with a lagging view could lose deals that were theirs to win.
The opportunity
Prove demand early,
accurately and independently.
Hard evidence of not just your IP's popularity, but the purchase intent for the products around it, gives you defensible leverage in the conversations that matter.
Negotiate stronger master licences
Back your minimum guarantees and royalty terms with third-party demand evidence retailers and licensees trust.
Unlock new revenue partnerships
Find where your characters' fans overlap with other IP, audiences and brands, then turn that overlap into partnerships.
Profile audiences to find growth
See where and with whom fandom is building for your characters, and where the real room to expand is.
The industry standard
The new currency
for IP value.
The TIF Engagement Index ranks the world's most-loved kids' and family IP on live demand. It is the independent measure licensors take into retail pitches and boardrooms to prove an IP's pull, long before the sales data can.
What makes up the index
Engagement
How deeply individuals connect with an IP, grounded in academic models of behaviour, affect and cognition.
Reach
How many respondents engage, logarithmically scaled to ensure meaningfulness across all tiers of the market.
Diversity
The breadth of media formats and content styles the IP spans, from TV and film to gaming, music and live experiences.
Peak fans
The engagement quality of the most devoted top 20%, who drive advocacy, repeat purchase and long-term loyalty.
IP Engagement Index
Market: United Kingdom ▾
Age
Favourite hobby
All-kids rankings for the UK and US are real Kids Insights data, 2025 versus 2024. Age and hobby segments are illustrative, shown to demonstrate how the Index re-ranks against any audience you choose.
From proof to payoff
Evidence that moved real licensing decisions.
Independent demand evidence shows up three ways in a licensing business: shorter cycles, higher-value outcomes and stronger positions at the table.
Shorter
Before commissioning the runway to a decision, not after it
Anderson Entertainment took independent audience evidence into investor and broadcast conversations for Firestorm, so the case for the audience didn’t wait on further development spend to prove itself.
Higher
Sell-through significantly increased on the range in question
Warner Bros. used fan-age data it hadn’t had before to fix sizing recommendations on an apparel range, closing a gap in the data above age twelve. Sell-through, and revenue, followed.
Stronger
Proof in hand even where sales history didn’t exist
A global entertainment studio walked into a retail pitch for markets with no track record. Independent demand evidence stood in for the sales data that didn’t exist, and the studio walked away with a stronger position: proof, not persuasion.
Case study
How WildBrain aligned five teams behind one read on the IP.
With nearly 13,000 half-hours of content and franchises spanning Peanuts to Teletubbies, WildBrain’s in-house production, distribution and licensing teams needed one shared reference rather than five departmental views — turning executive briefings from speculative discussion into data-driven strategy.
Read the case studyWhat our clients say
The country specific and up-to-date data and analytics provided to us through The Insights Family portal and bespoke analysis provided us with invaluable insights into our franchises performance and opportunities and enabled us to adapt our go to market strategies to ensure successful franchise launches.
Insights
Sharpen your next licensing case.
Article
The licensing industry has run on yesterday’s data for decades
Why point-of-sale and press-cycle timing leave licensing decisions a step behind fandom.
Read the articleReport
Power Moves in Licensing
The fastest-growing IPs and licensing opportunities, in one report.
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Where kids go, IP follows
Could the next big kids’ IP emerge from YouTube, gaming or social?
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Where will you take your IP next?
We'll show you where demand is heading, while the head start is still yours.