Report
Power Moves in Licensing
Global insights into the fastest-growing IPs, emerging consumer behaviours and licensed product demand among kids aged 3–18.
The first report of its kind: in-depth, data-led analysis of brand licensing across the kids’ and teens’ space, spanning the Americas, APAC and EMEA.
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What you get
Six findings that reshape a licensing strategy.
Clarity to shape strategy, foresight to spot opportunity, and data to de-risk decisions.
Platform-native IPs are winning
They outperform traditional broadcast properties in categories like collectables. Design IPs as evolving, multi-platform ecosystems, not single-dimensional properties.
Timing beats brand size
Titles like Ne Zha and Inside Out 2 won by launching at culturally resonant moments. Speed, timing and relevance now matter more than scale.
Local IPs are thriving
Regional culture, language and humour are powering local winners, especially in APAC. Localise intentionally rather than one-size-fits-all.
Age brackets are dissolving
IPs like Bluey resonate across demographics through layered storytelling. Track engagement as kids grow and build age-up strategies.
Licensing is expanding sideways
Food & drink, beauty and greeting cards are gaining licensed-product momentum. Growth increasingly sits outside the core sectors.
Preferences move faster than ever
Tech, culture and peer dynamics keep redrawing the map. Staying ahead takes real-time insight, not last year’s tracker.
“To win in licensing, speed, timing and relevance now matter more than brand size.”
From Power Moves in Licensing
What sits behind it
The world’s largest live data source on Gen Alpha, Gen Z and their parents.
Real families surveyed
First-party data points
Global coverage
Always on, ever since
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Read the full report.
The fastest-growing IPs, the behaviours behind them, and where licensed product demand goes next.