Independent
We own our data end to end and answer to no platform or advertiser. That is what makes it trusted.
About us
We are the kids and family specialists.
Since 2017 we have listened to kids, teens, young adults and parents at a scale no one else can match, and turned what they tell us into market intelligence the world's biggest brands trust.
Who we are
Insight-led, human-first.
The family economy influences over a trillion dollars in spending, yet most decisions about it are still made on assumption and instinct. We exist to change that, by replacing guesswork with independent, real-time evidence.
We are not a panel you dust off once a year. We are an always-on instrument, hearing from close to a million kids, teens, young adults and parents annually across 22 markets. And because we are specialists, we do not just count behaviour, we understand the human story behind it.
Before a brand earns a family's loyalty, it has to earn their attention. We help you understand both.
Our scale
The independent authority on kids, teens, young adults and parents.
No one else listens to kids and families at this scale, this often. Most research is a snapshot. Ours never stops.
4million+
Real families reached
5.5billion+
First-party data points
22markets
Global coverage
since2017
Years of trend data
Why The Insights Family
Built differently to syndicated research.
Side by side, the difference is structural, not incremental.
Typical syndicated research
The Insights Family
Bi-annual or annual survey waves
Data collected daily, 365 days a year
Around 20,000 responses a year
More than 800,000 real responses a year
Small audience cuts fall below reliable sample sizes
Statistically robust at any cut: age, gender, market, behaviour
Age bands start at 8, or 13, and stop at 15
Kids and parents heard separately, ages 3 to 18
One home market, or a handful
22 markets, one methodology, comparable since 2018
Trusted by the brands chosen by kids and families
Our values
The principles behind every number.
Three commitments that shape how we gather our data, how we read it and how we stand behind every answer we give you.
Inquisitive
We are endlessly curious about families, and we never stop asking what is changing and why.
Accountable
Every claim we make is backed by evidence we can stand behind. No exaggeration, ever.
Press & awards
Recognised by the industry.
Awards
Members of
As featured in
Get to know us
Meet the specialists behind the data.
The best way to understand how we work is to talk to us. Bring the challenge you are facing and get to know the team who will help you solve it.