WildBrain aligned five teams behind one read on the IP.
WildBrain holds nearly 13,000 half-hours of content and franchises including Peanuts and Teletubbies, with production, distribution and licensing in house. That breadth is a strength, and it is also a coordination problem.
teams working from the same read
half-hours of content in the catalogue
markets tracked on one consistent measure
Five teams, five versions of the audience
WildBrain’s global research and insights team wanted to track how its IP was performing across multiple regions, alongside media usage, consumption and the latest trends.
The harder part was distribution. That understanding had to reach the advertising and media, content, licensing, marketing and retail teams in a form each could act on — because when every team sources its own view, alignment becomes a meeting rather than a starting point.
One dataset, with reports built around the questions
WildBrain subscribed to Kids Insights across multiple markets, giving every team the same underlying source rather than five partial ones.
Our Research Solutions team then built specific reports on top of it, shaped around the decisions each function was making. The dataset stays common; the interpretation is tailored, which is what makes it usable across a business that broad.
Briefings that start from evidence
The insight became a shared reference rather than a departmental asset, bringing alignment across functions and informing strategy and decision-making at the point it is made.
WildBrain describes the effect on executive briefings as a shift from speculative discussion to data-driven strategy — targets set with reason rather than ambition.
Thanks to The Insights Family, our executive briefings have transformed from speculative discussions into data-driven strategies. We’ve been able to set targets with reason and achieve our goals with purpose. Their data has given us a competitive edge in an ever-evolving industry.
Your next planning round
Put every team on the same read.
Tell us which functions need the answer, and we’ll show you how one dataset serves them all.