On-demand webinar
Where kids go, IP follows
The future of content expansion and brand growth: why the next big kids’ IP could emerge from anywhere kids spend their time.
- Recorded
April 2025
- Format
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In this session
What you will
walk away with.
This session explores the 360-degree evolution of media: how IPs originating on YouTube and in video games are expanding to TV and cinema, and why the traditional pathways are no longer the sole originators of viral kids’ content.
We won’t give the findings away here: register and the full recording takes you through the evidence, market by market.
Where the next big IP comes fromGaming franchises, creators and digital-first brands as the new launchpads.
Platform-agnostic kidsWhy kids follow their favourite IPs wherever they live, regardless of platform.
Transmedia storytellingWhat it takes for content to resonate across TV, gaming and beyond.
What it means for creatorsBuilding for participation, not just viewing, as kids shape the media landscape.
Presented by
The people walking you through it.
Adam Woodgate
VP of Research Solutions
Leads the research solutions team, turning our live data into the evidence behind media, licensing and content decisions.
Mario Dubois
Children’s Media Conference Advisory Committee
Brings the content and commissioning perspective on where kids’ media is heading.
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Where kids’ attention is going, and how IP can follow it.