Solutions

Your complete intelligence partner.

Not every decision looks the same. Some need a quick answer before tomorrow's meeting, some a deeper read on what's shifting across the market, some a study built around a specific brief. We support all of them, defined by how much help you need.

How we work Who we support
A parent and child playing together, representing the kids and family audiences we cover
Kids & parentsData and expertise

How it starts

Begin with the audiences and markets that matter to you.

Kids in a single market, or kids, teens, young adults and parents worldwide. Whatever you pick becomes your live dataset, refreshed every day.

Audiences

Markets

Your live dataset

AudiencesKids, Young adults, Parents
MarketsAll 22 markets
RefreshEvery day
801,344voices a year

Indicative, based on published weekly quotas.

How it reaches you

Then choose how the data gets to you.

The same live dataset, however your teams like to work. Take one route in, or all of them.

Your live dataset

The audiences and markets you chose, updated daily

Led by you

Insights HQ

Self-serve dashboards to explore, segment and filter across every audience and market you subscribe to.

  • Filter by age band, market, gender and life stage in a few clicks
  • Build custom views, then export straight to deck or spreadsheet
  • Track any metric back to 2017 to see how it has shifted
  • Priced by seat, so licence only the people who need direct access
Asked by you

AI Assistant Beta

Ask in plain language and get the answer back, with the live data behind it.

  • Ask the question the way you would ask a colleague
  • Every answer cites the underlying data, so you can check the workings
  • Follow up to narrow by audience, market or time frame
  • Built on the same live dataset, never a generic model
Connected by you

MCP

Connect the live dataset directly into Claude, ChatGPT or any MCP-compatible tool your team already works in.

  • Standard MCP server, so no custom integration work is needed
  • Query the same live dataset your other tools use
  • Works alongside the AI Assistant, not instead of it
  • Enterprise-ready, so it fits inside existing governance
Piped to you

API

Pipe live intelligence straight into the planning tools and models your teams already use.

  • Feed dashboards, planning tools and internal models directly
  • Refreshed on the same daily cadence as the portal
  • Documented endpoints with support from our data team
  • Enterprise-ready, so it fits inside existing governance

What it means for you

Insights get delivered to you.

Our kids and family experts publish their read on where attention is shifting, so your team gets the interpretation alongside the data.

TrendLens, quarterly reportsA quarterly report for each of the 22 markets you subscribe to, giving you a 90-day read on where kids and family attention is moving.
TrendLens Live, monthly webinarsA live session on the last Wednesday of the month, covering Europe, the Americas and Asia Pacific in turn.
Category deep divesAd hoc reports on the themes worth a closer look. Previous topics include brand licensing, YouTube, anime and AI in kids' lives.
A TrendLens report with executive summary, audience shifts and engagement metrics

Next webinar

TrendLens Live

What's changed, what it means, and what to do next.

Save your place

Where we step in for you

Our experts go
further with you.

Layer services on top whenever a decision calls for more than self-serve, from our experts doing the work to a study built around your brief.

Done for you

Data Champions

When your team is stretched and short on time, our in-house kids and family experts do the heavy lifting, turning the data into the charts, decks and answers you need so you get the insight without the additional workload.

An analyst-built insight view highlighting key findings from the data
Run for you

Family Pulse

Add your own questions to TIF's live dataset and get answers back within 30 days, enriched by the data we already hold on your audience. Validate a concept, pressure-test a campaign or settle a debate.

Family Pulse creative and ad testing results across brands
Built for you

Custom Research

When a high-stakes decision needs its own study, our research team designs it around your exact question and objectives. From market sizing to brand measurement, send us your brief and we'll deliver a boardroom-ready story.

Find out more
A custom research study output with dashboards, charts and search analysis

What's different for you

There's always a
team behind you.

It starts with data no one else can match. Around it sits a team of kids and family experts, whenever you need them.

In your corner from the start

A customer success manager who knows kids and families, your market and your priorities, sharing best practice along the way.

Specialists who live it

Kids and family experts with years in the category, who see what's shifting and who can interpret what it means before others do.

Insight, made human

We bring the insight into the room, through leadership offsites and company townhalls, so it lives and breathes beyond a deck and across your organisation.

Who we support

Designed for teams making high-stakes
decisions on kids and families.

For licensors & IP owners

Protect and grow your IP

Prove demand and momentum for your IP, by market, age and category, to win more licensing deals and negotiate stronger guarantees.

Explore For licensees

Back winners at retail

Compare kids' favourite characters, franchises and product categories before you build a range, so you sell through what families want most.

Explore For Brands

Connect with Gen Alpha

Understand what young audiences care about today and what drives their choices, so your campaigns, creative and content earn their attention and drive demand.

Explore For Agencies

Win the kids and family pitch

Land new business with kids and family brands by arming your pitch with expertise in young audiences and the media landscape around them.

Explore

Let's talk

What question can we answer for you?

Your complete intelligence partner for the kids and family economy, with the data and the experts to take you further.

Let's chat