For brands

Be the brand kids love and parents trust.

Understand what matters to young audiences to shape the strategies, products and campaigns that win kids' attention and earn the family wallet.

Let's chat Explore the data

Live dataset

4million+

Real families reached

5.5billion+

First-party data points

22markets

Global coverage

since2017

Years of trend data

The $1 trillion opportunity

Kids influence 7 in 10 family decisions,
yet most strategies ignore them.

Kids influence family spending far beyond traditional categories, from the weekly shop to the summer holiday. Brands that understand their influence are better positioned to capture a share of the $1 trillion opportunity.

Eating out

Groceries

Technology

TV subs

Holidays

Who we work with

Built for the brands that grow with kids and families.

From sport and streaming to snacks and stores, we help the teams who turn what kids and families want into a growth advantage.

Sports & leagues

Grow young fandom and future audiences for leagues, clubs and rights holders.

FMCG

Win the family shop with products and campaigns households actually choose.

Toys & play

Read demand across characters, categories and play patterns as they shift.

Entertainment & streaming

Create and commission content around what young audiences want to watch.

Gaming

Track what kids and teens play, and why, across platforms and titles.

Retail & QSR

Plan ranges, menus and family propositions around real, current preferences.

81%

of kids respond positively to brands in games and social.

Kids Insights · 22 markets, kids 3–18 · Jan–Aug 2026

What’s your question?

The marketing mix

Human insight,
across the value chain.

From planning to placement, access the latest kids' and family insights to make faster, more confident decisions, without the delays or expense of traditional research.

Start with understanding
today's audiences.

Begin planning with a clear read on your audience: where to focus budget, which audiences to prioritise, which trends to back.

Where kids spend time, across platforms and content
Which trends are gaining momentum, by age and market
What parents are prioritising in the household

Build products that earn their place.

Understand the features, outcomes and experiences families want, and build products they reach for.

The brands, characters and categories capturing interest now
How that differs by age, market and audience
What parents value when they decide to say yes

Create campaigns
around influence.

Reaching an audience is not the same as engaging them. Know the people, messages and moments that land with kids and parents alike.

The messages that resonate with kids and parents
The creators, characters and platforms that matter
How kids discover brands and products today

Show up where your audience already is.

Understand the platforms, creators and media habits that shape young audiences, so your brand is present where it feels most relevant.

Where each audience spends time, by market
How discovery journeys differ by age and interest
Where media budget will work hardest

The data in your hands

Understand kids and family
audiences in their own words.

Go past demographics to what young audiences actually think, feel and do. Segment any audience, then filter and compare by age, category and market to see what moves them, and how that is shifting.

Show me favourite video games among girls aged 6–9 in France, and how it has shifted since last year.

Explore the data

Layer in as much support as the decision needs.

Data Champions

For time-poor teams. A dedicated analyst turns the data into the answer, so the thinking is done before it reaches you.

Done-for-youDedicated analystGuided readouts

Family Pulse

Add your own questions to the dataset. Test a concept, name, pack or claim with real kids and families and read the results back fast.

Concept testingPulse checksYour questions

Custom Research

When a high-stakes decision needs its own study, designed around your brief and delivered as a boardroom-ready story.

Brand liftAd effectivenessCreative testing

Explore all solutions

What Gen Alpha wants from the brands they grow up with

The behaviours redrawing the kids and family market this year, and what they mean for brand strategy.

Read the article

From insight to impact

Evidence that moved campaign decisions.

For the brands that turn young audience insights into action, the payoff is measurable: sharper work, leaner spend and faster sign-off.

Sharper

+22% campaign engagement vs benchmark

A global toy brand shaped a kids' magazine around real passion-point data, choosing the cover gifts and features its young readers actually wanted.

Global toy brand

Leaner

−30% wasted media spend

Data showed nostalgia-led IPs far outperformed newer properties with young adults, focusing a limited activation budget on the ones that would actually land.

Global food brand

Faster

Weeks earlier sign-off with the evidence in hand

A read on what kids actually watch and which creators they follow, unavailable from the platform itself, gave the team the confidence to commit to a content and channel plan.

Global media brand

A child mid-celebration, representing the next generation of sports fans

Case study

How Formula 1® grew its next generation of fans.

Formula 1® had never systematically measured kids as an audience. Using real-time evidence of where young attention actually sits, it grew its kid fanbase 17% across key European markets — outpacing football’s 6% growth over the same period.

Read the case study

The Insights Family Portal is an easy tool to use. It helps us identify the most popular digital networks amongst our target audience so that we can plan spends on apps, websites, social networks, BVOD platforms and many more.

Digital Marketing Manager Disney

Insights