On-demand webinar
The business of anime: exploring opportunities in media and licensing
Forty-five minutes on anime’s rise with kids and young adults: who is watching, what they buy into, and what it means for licensing and content strategies.
- Recorded
December 2024
- Format
On demandWatch anytime
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In this session
What you will
walk away with.
Anime has moved from a niche fandom to one of the most powerful forces in kids’ and young adult entertainment. This session explores who is watching, which titles and characters are trending, and how fanbases behave as consumers.
We won’t give the findings away here: register and the full recording takes you through the evidence, market by market.
Who anime reachesThe most engaged age groups, genders and countries, from Kodomomuke to Josei.
What fandom looks likeTrending titles and characters, and the purchasing habits behind them.
The gaming connectionWhy anime and gaming reinforce each other with young audiences.
What to do with itHow to use anime in licensing, content acquisition and IP development.
Presented by
The people walking you through it.
Adam Woodgate
VP of Research Solutions
Leads the research solutions team, turning our live data into the evidence behind media, licensing and content decisions.
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Forty-five minutes of evidence on anime’s rise with kids and young adults.