On-demand webinar
Navigating toy trends and tomorrow’s audiences
In partnership with the US Toy Association: how shifting economics, evolving play behaviours and cultural trends are reshaping the global toy market.
- Recorded
November 2025
- Format
On demandWatch anytime
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In this session
What you will
walk away with.
Drawing on real-time data from the world’s largest continuous study of kids and families, this session unpacks what is driving toy demand today, and what it means for brands planning for the future.
We won’t give the findings away here: register and the full recording takes you through the evidence, market by market.
The world in fluxHow economic uncertainty is flowing through to parental and gift-giver spending.
The expanding audienceHow the definition of ’toy consumer’ is broadening, from kidults to new international markets.
Evolving play patternsFrom nostalgia and licensed products to creative and digital play.
Strategic insights for growthUsing real-time evidence to future-proof marketing, licensing, product and sales decisions.
Presented by
The people walking you through it.
Adam Woodgate
VP of Research Solutions
Leads the research solutions team, turning our live data into the evidence behind media, licensing and content decisions.
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The full session, whenever suits.
The forces reshaping the global toy market, and how to plan for them.