On-demand webinar
Toys and games in the age of screens
In partnership with the US Toy Association: how kids born after 2010 balance toys and video games, and how their preferences shift as they grow.
- Recorded
November 2024
- Format
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In this session
What you will
walk away with.
This session explores the offline and online worlds of ’touchscreen natives’: the top trending IPs among 3-to-14-year-olds, and how attitudes and purchase behaviour evolve across age groups.
We won’t give the findings away here: register and the full recording takes you through the evidence, market by market.
Evergreen brands endureWhy heritage toy brands keep winning, and how they stay relevant.
Experience beats productWhat the most popular toys have in common, from personas to play patterns.
Toys and kids’ emotional stateWhy safe, familiar and comforting now matter more than novelty.
Spending on entertainmentHow parents’ spend across toys, games and video games has shifted since 2021.
Presented by
The people walking you through it.
Adam Woodgate
VP of Research Solutions
Leads the research solutions team, turning our live data into the evidence behind media, licensing and content decisions.
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How touchscreen natives really balance toys and screens.