On-demand webinar
Gaming’s role in shaping tomorrow’s IP landscape
How ’touchscreen natives’, kids born after 2010, discover and engage with their favourite IPs through gaming, and what it means for brands.
- Recorded
October 2024
- Format
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In this session
What you will
walk away with.
Gaming has become one of the most powerful discovery engines in kids’ entertainment. This session explores how kids born after 2010 use their devices, what motivates them to play, and how their favourite IPs are increasingly born in, or amplified by, the digital space.
We won’t give the findings away here: register and the full recording takes you through the evidence, market by market.
Meet the touchscreen nativesDevice access, screen habits and how this generation curates its own media.
What shapes consumptionHow influence shifts from parents to friends and online culture as kids grow.
Brands born digitalThe characters and IPs rising fastest from apps, streaming and games.
Gaming as a social spaceWhy platforms like Roblox behave more like social networks, and what brand immersion looks like there.
Presented by
The people walking you through it.
Adam Woodgate
VP of Research Solutions
Leads the research solutions team, turning our live data into the evidence behind media, licensing and content decisions.
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The full evidence on how gaming is reshaping IP discovery for young audiences.