Report
Future Forecast 2024
Ten data-backed predictions for how kids, tweens, teens and parents will shape the market, from influencer-owned brands to the rise of mixed reality.
The sixth edition of our annual trends report: every prediction built on our always-on data from kids, teens and parents across 22 markets.
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What you get
Six findings that reshape a licensing strategy.
Clarity to shape strategy, foresight to spot opportunity, and data to de-risk decisions.
Influencers become brand owners
With influencer credibility rising, 2024 is the year influencer-owned brands take off, following the Prime playbook.
Sports IP raises the stakes
Kids are engaging with sport differently, and kid IP will increasingly partner with teams, players and events.
Niche overtakes mainstream
Anime fandom keeps growing, and Asian culture-inspired genres go mainstream with tweens.
AI explodes customisation
95% of teens are growing up AI native, opening the door to fully customised games, films and series.
The Hexagon Economy
Teens reinvent the circular economy: Reduce, Reuse, Repurpose, Resell, Represent, Recycle.
Mixed reality disrupts content
Plus: kids taking on the world, viral arts-and-crafts subscriptions, evolved music tours and representation-led IP.
“Create what families want before they know they want it.”
From Future Forecast 2024
What sits behind it
The world’s largest live data source on Gen Alpha, Gen Z and their parents.
Real families surveyed
First-party data points
Global coverage
Always on, ever since
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Six trends, the data behind them, and what to do about each one.