Press release
The Insights Family launches Future Forecast 2024
Manchester, UK
The Insights Family has announced the launch of its annual Future Forecast report, setting out ten predictions for the year ahead. Now in its sixth edition, the report draws on the company’s real-time research with kids, tweens, teens and parents across 22 countries.
The predictions span every age group: preschoolers driving further growth in arts and crafts, tweens pioneering niche interests into the new mainstream, younger teens reinventing the circular economy as the six-sided “Hexagon Economy”, and older teens’ rapidly rising desire for customisation, powered by a generation growing up AI native.
“Our ten predictions for this year have been curated by our incredible team of researchers, data analysts and insight professionals. I really think 2024 is going to be the year we see this next generation make some significant noises that will start to transform society norms, both from an economic and social perspective.”Founder, The Insights Family
The ten predictions for 2024
Influencers launch their own brands
Rising influencer credibility makes 2024 the year influencer-owned brands take off.
Sports IP raises the competitive stakes
Kid IP partners with teams, players and events as sports fandom grows.
Arts & crafts subscriptions go viral
Participation is up 29%, and kid influencers are poised to build subscription businesses on it.
AI explodes the demand for customisation
With 95% of teens growing up AI native, fully customised content is within reach.
Inclusion & representation fuel content IP
Diverse characters move to the centre of teen and kids’ content.
Mixed reality disrupts the content space
A shift towards multisensory viewing that reshapes content and electronics alike.
Music tours redefine entertainment
Teen-favourite artists turn tours into multi-year, technology-enhanced campaigns.
The circular economy becomes the Hexagon Economy
Reduce, Reuse, Repurpose, Resell, Represent, Recycle.
Kids take on the world
More protests organised by kids as their influence grows beyond the household.
Tweens pioneer niche over mainstream
Anime and Asian culture-inspired genres go mainstream with the next generation.
Six years of calling it early
Previous editions have successfully predicted trends well ahead of the market.
Predicted in previous editions
- 2017The rise of Direct to Consumer
- 2018Generation Speak
- 2020Co-Creation
- 2023The significant growth of in-game shopping
- 2023TikTok as the next generation’s go-to search engine
Free download and on-demand webinar
The Future Forecast 2024 report is available to download, with ten data-backed predictions and the research behind each one.
Download the reportAbout The Insights Family
The Insights Family is the independent authority on the family economy, with real-time market intelligence on kids, teens, young adults and parents across 22 markets. Surveying more than one million families a year since 2017, we help brands, licensors and agencies make evidence-led decisions about young audiences.
Media contact
Sophie Tanner
VP Marketing
press@theinsightsfamily.com