Report
Future Forecast 2025
Six data-backed trends set to shape the kids and family industry, with real-world examples and practical advice on how brands can capitalise on each one.
The annual trends report whose previous editions called the rise of direct-to-consumer, in-game shopping and TikTok as the next generation’s search engine.
Get the report
Fill in your details and the report are yours. Download the report.
What you get
Six findings that reshape a licensing strategy.
Clarity to shape strategy, foresight to spot opportunity, and data to de-risk decisions.
Health and wellbeing
Well-being is now the third biggest concern for 6–18s, up 7% year on year, and 68% of parents prioritise it when choosing products.
Sensory marketing
Flavour-powered partnerships tap kids’ appetite for novelty: 40% of 6–18s want new products, and food-and-drink tie-ins with games and shows are surging.
Gaming in the real world
Gaming has become a social experience: 38% of 10–18s play to spend time with friends and family, and in-game encounters lift brand affinity.
Immersive advertising
Brands living inside the game world, from IKEA’s Roblox store to campaigns that drive real-world footfall.
AI empowering the next generation
25% of kids already use AI tools and 38% are excited about its potential, from creative tools to accessibility.
Play, tech and learning converge
Gamified learning goes mainstream: 64% of UK parents believe tweens can learn from playing video games.
“Create what families want before they know they want it.”
From Future Forecast 2025
What sits behind it
The world’s largest live data source on Gen Alpha, Gen Z and their parents.
Real families surveyed
First-party data points
Global coverage
Always on, ever since
Keep reading
Related reads.
Get your copy
Read the full report.
Six trends, the data behind them, and what to do about each one.