Report
Industry Impact 2024
The industry’s own read on the kids’ and family markets: its current state, its challenges and where the opportunities sit.
Over 100 industry professionals worldwide, from licensing to content distribution, combined with our own data on kids, teens and parents.
Get the report
Fill in your details and the report are yours. Download the report.
What you get
Six findings that reshape a licensing strategy.
Clarity to shape strategy, foresight to spot opportunity, and data to de-risk decisions.
Rethink audience engagement
Redefine what ’kids’ means and push for consistent policy, because legislation has not kept pace with how young audiences actually behave.
Collaborate to innovate
Brands, creators and advertisers combining expertise leads to better business models and better outcomes than going it alone.
Agility needs planning
Allow more time to plan so you can be proactive rather than reactive when the unforeseen arrives.
Define your audience sharply
A one-size-fits-all approach wastes budget. Focus on what resonates with a clearly defined audience.
Quality over quantity
High-quality content and campaigns resonate with this generation of kids, who then do the promotional work for you.
“When resources are limited, work with partners in a smart way that alleviates the strain and helps drive performance.”
Managing Partner, Havas Entertainment, in Industry Impact 2024
What sits behind it
The world’s largest live data source on Gen Alpha, Gen Z and their parents.
Real families surveyed
First-party data points
Global coverage
Always on, ever since
Keep reading
Related reads.
Industry Impact 2024: the webinar
Nick Richardson and a panel of experts unpack the findings on demand.
Future Trends Report
Future Forecast 2025
Six data-backed trends for the year ahead.
Future Trends Press releaseThe Insights Family releases Industry Impact 2024
The announcement behind the report.
Get your copy
Read the full report.
The state of the kids’ and family industry, from the people running it.