Report

The Anime Playbook

Opportunities for kids and young adult audiences: global anime trends, fanbase attitudes and purchasing behaviours, drawn from over 800,000 family members across 21 markets.

$22billion+

Global anime revenues in 2023, and the fanbase keeps growing across ages and borders.

Japanese Association of Animation, 2023.
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What you get

Six findings that reshape a licensing strategy.

Clarity to shape strategy, foresight to spot opportunity, and data to de-risk decisions.

01

Anime resilience among 3–18s

Anime consistently ranks among the top three TV show and film types across all 21 countries we survey, taking the top spot in seven of them.

02

Emerging anime markets

The biggest rises in anime popularity among 6–12s are in EMEA, proof of growing demand far beyond its domestic market.

03

Different platforms, similar types

Fans favour similar genres, primarily the supernatural, but the platforms and devices they use vary sharply by country. Distribution needs localising.

04

Greater demand for licensed products

Anime fans over-index on demand for toys, games and video games based on their favourite shows, making them a prime licensing audience.

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“Anime ranks among the top three TV show and film types in every one of the 21 countries we survey.”

From the Anime Playbook

What sits behind it

The world’s largest live data source on Gen Alpha, Gen Z and their parents.

4million+

Real families surveyed

5.5billion+

First-party data points

22markets

Global coverage

since2017

Always on, ever since

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Purchase Power

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Read the full report.

Global anime trends, fandom and the licensing opportunity, in one playbook.

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