Event presentation
AI and kids: the latest disruptor in children’s media
Half of 6–15s already use AI, and a third use it every day. How kids really feel about it, what they create with it, and the choices the industry now faces.
First presented by Adam Woodgate, VP Research Solutions, at Children’s Media Conference 2025
Built on UK and global studies of 6-to-15-year-olds, including over 11,000 kids across 21 markets.
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What you get
Six findings that reshape a licensing strategy.
Clarity to shape strategy, foresight to spot opportunity, and data to de-risk decisions.
The AI-native generation
Mobile screens have been their educators, entertainers and nannies. This generation has never known a world without connected technology.
How kids feel about AI
Excitement beats fear at every age: 51% of 13–15s say they’re excited about AI, and only around one in ten are scared.
How kids use it
More than half use AI for schoolwork, over two fifths for fun, and a third for games, art and storytelling, led by voice assistants and filters.
The content creation revolution
Around one in five 6–15s already share their own content, and AI collapses production timelines from months to hours.
The challenges to address
From data harvesting and bias to the skills illusion gap, and the 28% of kids who have never spoken to anyone about AI safety.
The choices the industry faces
Practical guidance for platforms, parents, creators and educators, and what responsible AI looks like in made-for-kids content.
“Celebrate human imagination while showing AI as a tool, not a replacement.”
From AI and Kids
What sits behind it
The world’s largest live data source on Gen Alpha, Gen Z and their parents.
Real families surveyed
First-party data points
Global coverage
Always on, ever since
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The evidence on kids and AI, and the choices facing everyone who makes content for them.