What Parents Love Award 2024 finalists announced

The Insights Family, in partnership with Max Publishing, is delighted to announce the finalists for the What Parents Love Award, set to be presented at the Progressive Preschool Awards on 12 November. This accolade celebrates the brands that have consistently impressed parents with their exceptional products and experiences, fostering trust and loyalty amongst mums and dads of children aged 1 to 3.

Drawing on The Insights Family’s research involving nearly one million kids and parents annually, The Insights Family has identified the brands that parents value most. These insights reveal the brands that have consistently resonated with families, earning their trust and loyalty over the past 12 months.

“The What Parents Love Award recognises the exceptional brands that have earned the trust of parents by delivering products and services that truly enhance family life. These brands demonstrate a deep understanding of parents and deliver upon their values. I would like to congratulate the twelve finalists, and I look forward to announcing the winner at what promises to be a brilliant event.”Tom Williams, CEO, The Insights Family, commenting on the partnership with the Progressive Preschool Awards, now in its fourth year

The 2024 What Parents Love Award finalists

• Childs Farm
• Disney
• Fisher-Price
• Graco (Joie)
• Hasbro
• Huggies
• LeapFrog
• LEGO
• Mamas & Papas
• Pampers
• Tommee Tippee
• VTech

The winner will be revealed at the Progressive Preschool Awards ceremony on Tuesday 12 November 2024, at the Royal Lancaster Hotel in London.

For more information on the award and the latest insights into what kids, young people and parents love, please visittheinsightsfamily.com/contact.