The Insights Family Set For Significant Global Growth

Manchester-based The Insights Family, a global leader in kids, parents, and family market intelligence, has announced a significant £5.6 million investment round led by BGF — one of the largest and most experienced growth capital investors in the UK and Ireland.

BGF has invested £5 million in the business, with additional participation from DSW Ventures, the venture capital arm of Dow Schofield Watts, marking a pivotal step for The Insights Family.

Established in 2017 by Nick Richardson, The Insights Family has revolutionised how global brands and organisations understand the behaviours of young people and their families. Its market-leading platform provides real-time insights and trends, enabling customers to tailor their marketing strategies and foster more effective decision-making. With a client base spanning six continents and 22 countries, including industry giants such as LEGO, Mattel, Nike and Warner Bros, The Insights Family stands out for its innovative approach to market intelligence.

“We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers. Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal.”Nick Richardson, Founder, The Insights Family

“We’re proud to be a trusted partner to customers around the world. Our impressive customer portfolio is continually expanding, and with the additional strategic and financial support from BGF, we’re poised to amplify our growth even further in 2024.”Tom Williams, CEO, The Insights Family

The investment was spearheaded by Rhys Davenport and Courtney Walker, investors from BGF’s North West team.

“The Insights Family has emerged as a global authority in market intelligence for kids, teens, parents, and families. We are thrilled to support another outstanding North West business and look forward to collaborating with the team on this next phase of growth.”Rhys Davenport, Investor, BGF

The company will be releasing its much anticipated Future Forecast 2024 report, next week, making 10 predictions for the year ahead. To register for a first look at the report, visitgo.theinsightsfamily.com/future-forecast-2024.