The Insights Family recognised in MarTech 50 for fourth consecutive year

The Insights Family has been named in the MarTech 50 ranking for 2025, marking its fourth consecutive year on the list and reaffirming its position as one of the most innovative MarTech companies in the UK.

Compiled annually by BusinessCloud, the MarTech 50 celebrates the UK’s most forward-thinking companies developing technology that is transforming marketing and advertising. The final ranking is determined through a combination of public votes and a panel of expert judges.

This continued recognition reflects the strength and impact of The Insights Family’s award-winning portal, which gives clients real-time access to data from over 800,000 kids, teens, parents and families each year across 22 countries. These insights help some of the world’s biggest brands understand the evolving preferences, behaviours and attitudes of young people and families — informing strategies across media, entertainment, toys, licensing and more.

Following a landmark achievement in 2023, when The Insights Family was named the UK’s number one MarTech company, the business has maintained its status as an industry leader, earning top-tier placements in 2022, 2024 and now 2025. This consistent performance highlights the company’s ongoing innovation, global growth and commitment to helping organisations navigate the ever-changing world of kids and families.

On the MarTech 50

To explore the platform and discover why leading brands, including Amazon, BBC, Ferrero, Hasbro, LEGO and Warner Bros. Discovery, rely on The Insights Family to shape the future of play, products and experiences,register now for a demo.