Jack Day appointed Global Strategic Account Director

We are pleased to announce the appointment of Jack Day as our new Global Strategic Account Director. Jack joins from Kids Know Best, where he served as Commercial Director. His arrival marks a significant addition to our team as we expand our commercial operations in London.

Jack brings with him over a decade of expertise in kids’ media and family entertainment, having previously held senior roles at WildBrain, where he was Head of Partnerships. His career has focused on forging impactful partnerships across licensing, content, toys and FMCG. At The Insights Family, Jack’s experience and strategic acumen will strengthen our position as a market leader, driving growth for our clients navigating the complex kids’ and family space.

“Jack’s deep knowledge of the industry and his background in strategic partnership-building within the kids and family insights space will be invaluable as we continue to advance our global client portfolio. We’re thrilled to welcome him to our team and look forward to the growth his expertise will bring.”Tom Williams, CEO, The Insights Family

“The Insights Family offers an exceptional suite of real-time insights products that are unrivalled in the market. With the pace of change in consumer behaviour, particularly among young people, access to high-quality, timely insights has never been more critical. I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth.”Jack Day, Global Strategic Account Director, The Insights Family

In the Q&A below, get to know Jack, his vision for his new role, and what his arrival means for our future.

Congratulations on your new role! What excites you most about joining The Insights Family?

I think the suite of products that The Insights Family have created are unique in this space – and that’s exciting. Access to real-time insights has never been more critical for brands, and I’m looking forward to working with partners to unlock new growth opportunities. I’m also looking forward to joining the talented team!

How do you see your experience contributing to The Insights Family’s vision of delivering actionable insights to brands?

I’ve had the pleasure of working at the forefront of industry change within the Kids & Family space for over a decade and this has allowed me to understand clients’ specific needs, the challenges they face, and the levers to pull when building tailored, insight-led strategies. The kids’ space is particularly complex and often tough to navigate, i.e. within toy/games – the end user is often not the same as the purchaser!

What do you think sets The Insights Family apart in the insights and research space?

The Insights Family has an innovative approach of combining traditional research methods with cutting-edge technology, which means findings are not only reliable, but quickly actionable, to enhance brand and corporate decision-making. The pace of product innovation at TIF is impressive as it matches the speed of change within consumer behaviour and trends.

In your view, what are the biggest challenges brands face today when connecting with younger generations, and how can The Insights Family help solve them?

Authenticity and adapting to rapidly evolving trends. Consumer behaviour amongst younger audiences has never been more fragmented; with global real-time and historic data points at our fingertips, The Insights Family is perfectly positioned to support brands on their journey of better understanding and engaging with this audience.

What are you most looking forward to as you take on this new role?

Supporting businesses in their continued quest to meaningfully connect with their consumers of today and tomorrow!

We have recently released a free report exploring how fandom, media consumption and gaming preferences evolve as kids transition into young adulthood (ages 3 to 30). The report is available todownload here.