Finalists revealed for the What Kids Love Award at The Licensing Awards 2024

The 'What Kids Love' award, developed by The Insights Family in collaboration with Max Publishing, honours the brands that have won the hearts of UK kids aged 3 to 12 over the past year. This award, the sole consumer accolade at The Licensing Awards, recognises brands with the highest purchase intent related to kids’ favourite characters, based on comprehensive data from The Insights Family.

Gathering insights from The Insights Family’s engagement with over half a million kids and parents annually, they surveyed kids on their favourite video games, TV shows, films and YouTubers, evaluating their purchase behaviour and intent to purchase across a range of product categories including toys, clothing, books, magazines/comics, board games, food, stationery, stickers, toiletries, collectables, posters, homeware and greeting cards.

“We’re thrilled to continue our partnership with The Licensing Awards for the third year running. The What Kids Love Award is all about celebrating the amazing content that resonates with young audiences and recognising the brilliant brand owners behind those properties. A huge congratulations to the 12 finalists – I look forward to announcing the winner at what is shaping up to be a fantastic event.”Tom Williams, CEO, The Insights Family

What Kids Love Award 2024 finalists

• Bluey
• Horrid Henry
• Mr Bean (Animated Series)
• PAW Patrol
• Peppa Pig
• Pokémon
• Scooby-Doo
• Sonic The Hedgehog
• SpongeBob SquarePants
• Spider-Man
• Stranger Things
• The Simpsons

The winner will be announced during The Licensing Awards 2024 ceremony, taking place on Tuesday, 10 September, at Grosvenor House Hotel in London.

For more insights into what kids love,contact usto learn more.