Disney honoured with the What Parents Love Award at the 2024 Progressive Preschool Awards

The Insights Family is delighted to announce that Disney has received the What Parents Love Award at the 2024 Progressive Preschool Awards. Held at London’s Royal Lancaster this afternoon, the event welcomed 400 guests to celebrate excellence across the preschool sector. The award honours brands that consistently win the hearts of parents with exceptional products and experiences, building trust and loyalty among families with kids aged 1 to 3.

Leveraging insights from research involving over 800,000 kids, young adults and parents each year, The Insights Family is uniquely positioned to highlight the brands that resonate most strongly within the family ecosystem. In partnership with Max Publishing and the Progressive Preschool Awards, we have crafted an accolade that truly represents the trust of parents of 1 to 3-year-olds over the past 12 months.

“The What Parents Love Award celebrates outstanding brands that have earned parents’ trust by delivering products and services that enrich family life. We congratulate all this year’s finalists, who have shown a remarkable understanding of the values that matter to both kids and parents. Disney’s continued excellence reaffirms its position as a beloved brand for UK parents in 2024.”Tom Williams, CEO, The Insights Family

“The Progressive Preschool Awards celebrate the full spectrum of the preschool sector, recognising brands that genuinely prioritise preschoolers and families. Partnering with The Insights Family on the What Parents Love consumer award adds a meaningful dimension to the awards.”Ian Hyder, Managing Director, Max Publishing

To find out more about what kids, young people and families love, visittheinsightsfamily.com/contactor emailhello@theinsightsfamily.com.