Brand Licensing Europe 2024: Meet The Insights Family

The Insights Family is excited to be participating in this year’s Brand Licensing Europe (BLE), taking place from 24 to 26 September. As the leading event for licensing and brand professionals, we’re looking forward to connecting with licensees, licensors and retailers to discuss our latest insights and explore potential partnerships.

Here’s an overview of how you can meet The Insights Family team at #BLE2024:

Join us in the Main Theatre on Day 1 (24 September) at 3:15–3:45pm

On the first day of BLE, Adam Woodgate, VP of Research Solutions at The Insights Family, will be delivering an exclusive session titled ‘Futureproof Your Brand: Gaming’s Role in Shaping Tomorrow’s IP Landscape’ from 3:15pm to 3:45pm. Arrive early to claim a seat – access is first-come-first-served and free to attend.

Session details: brand loyalty starts young, but today’s ‘touchscreen’ generation (under 15) is rewriting the rules. Unlike before, kids are discovering new brands in immersive spaces like Minecraft and Roblox rather than on traditional TV or film. This shift in engagement means that the biggest IPs of tomorrow will emerge from the digital playgrounds dominating today.

Join us to explore how technology and distribution platforms are reshaping IP choices. We’ll discuss the implications for both established and emerging brands, as well as future-proofed strategies for cultivating lasting consumer connections as this generation grows into the largest and most influential one yet.

Celebrate with us at the opening night drinks reception

We’re proud to sponsor the official Brand Licensing Europe opening night drinks reception. Join us in celebrating BLE’s 25th birthday from 5–7pm on the show floor on Tuesday, 24 September. Expect cake, complimentary drinks, fantastic entertainment, party favours, and a brilliant opportunity to network.

Meet us at Stand #D218 throughout the event

Our stand, located directly opposite the main theatre, will be a hub of activity throughout BLE and we look forward to connecting with you at your convenience during the event. To guarantee a meeting with a member of our team, we recommendbooking an appointment in advance.

If you’re not already registered for BLE, you canregister for free now.

We can’t wait to see you there!