TrendLens Live: April 2026, Europe & South Africa

In this first TrendLens Live webinar, The Insights Family’s VP of Research, Adam Woodgate, shares the latest 90-day read on the European and South African family market, drawing on the world’s largest continuous independent dataset on the kids and family economy.

Includes: France, Germany, Italy, Poland, South Africa, Spain, and the UK & Republic of Ireland.

What’s covered:

The big picture

Families aren’t pulling back, they’re getting more selective. Find out what that means for engagement, influence, value and trust in 2026.

Kids: trending now

The data from the last 90 days tells a clear story: fandom has moved off the screen and into everyday life. Discover why the winning IPs are building worlds rather than content, why kids are using digital platforms with more purpose than ever, and why some of the fastest-growing behaviours have nothing to do with a screen at all.

Spotlight: gaming

Gaming is embedded, but not everything is growing. Adam unpacks which titles are winning and losing across seven markets, why no two countries behave the same, how influence now works as a loop rather than a funnel, and why the biggest opportunity sits in the moments before a game peaks, not at launch.

TIF Engagement Index: Q1 2026

The first look at TIF’s new quarterly IP ranking. Why are YouTube creators breaking into the top 20s? Why is nostalgia still punching above its weight? And what makes narrative-led characters so resilient across every market?

Parents’ perspective

Trust isn’t coming from one place any more, it’s distributed across platforms, peers, reviews and experts. And the way parents define value is changing too. Price isn’t enough. Find out what is.