On-demand webinar
Top IPs and licensed products Gen Alpha and Gen Z care about
The cross-regional shifts reshaping the kids' licensing landscape, from heritage IP dominance to how local hits travel globally.
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Adam Woodgate and Jack Day take a deep dive into the cross-regional shifts reshaping the kids’ licensing landscape, from the enduring strength of heritage IP to how local hits like Bluey, NeZha and One Piece find audiences far beyond their home markets.
We won’t give the findings away here: register and the full recording takes you through the evidence, region by region.
Heritage IP dominanceWhich established franchises still command Gen Alpha and Gen Z attention.
How local hits travelThe routes regional IP takes to global licensing success.
