Warner Bros. Discovery answered it in the meeting, not after it.
Warner Bros. Discovery needed the boy/girl split for a particular property to set the targeting strategy for a product still in development. The useful part was not only the answer, but how quickly it arrived.
the question answered inside the meeting itself
the split that set the targeting strategy
the basis for the decision, and for the client conversation
Decisions stall while research is commissioned
A product in development needed a targeting decision, and that decision rested on who the property’s audience actually was rather than who it was assumed to be.
In most businesses that question goes out as a request and comes back weeks later, by which point the meeting has moved on and the decision has been made on instinct.
Interrogate the data in the room
The team used the live portal directly during meetings, checking the boy/girl split among the audience for that specific property as the conversation happened.
What followed was the more valuable part: one insight leading to the next. Being able to test a hypothesis immediately turns a single answer into a line of enquiry, rather than a fact to be filed.
A targeting strategy, and a stronger client conversation
The gender targeting strategy for the product in development was set on the actual audience split rather than on category convention.
It also changed how decisions were explained externally. Being able to show that a recommendation rests on real-time data gives clients and partners confidence in the reasoning, not just the conclusion.
I can be in the middle of a meeting and a quick fact check on the Portal can answer a question on the spot. The tool is great for following up on hypothesis and observations: one insight often leads to a of others.
Your next decision
Get the answer while the question still matters.
Tell us the property, and we’ll show you who its audience actually is.