SuperAwesome proved a campaign worked, not just that it ran.
SuperAwesome powers the kids digital media ecosystem, with kidtech built for total digital privacy. It needed to show clients what their campaigns actually changed — and what to do differently next time.
KPIs benchmarked: awareness, engagement and intent
the same measures, either side of the campaign
channels compared like for like: advertising and influencer
Reach is not the same as impact
SuperAwesome’s technology footprint reaches almost half a billion kids across North America, Europe, LATAM and APAC, all within a framework built specifically for total digital privacy under COPPA and GDPR-K.
Delivery, though, is only half of what a client is buying. The team wanted to monitor how effective the digital campaigns they run actually are, and to come back with insight that would make the next one better rather than simply reporting the last one.
Measure the audience twice, not the impressions once
We built a methodology that reads campaign impact from a brand uplift perspective: benchmarking awareness, engagement and intent with the target audience before the campaign goes live, then repeating the same measures once it has run. The change between the two is the result.
Around that sits a deeper read on the audience itself — their attitudes, behaviour and consumption — so the numbers come with an explanation. It also allows advertising and influencer activity to be assessed alongside one another on the same terms, which is difficult to do with platform reporting alone.
A defensible answer for the client, and a better next brief
The methodology gave SuperAwesome a robust way to demonstrate the impact a digital campaign had on brand perception, and with it the evidence that a client’s investment was justified.
Just as usefully, it produced learnings to carry into future campaigns, turning post-campaign reporting from a formality into the starting point for the next plan.
The Insights Family did not only provide a robust and comprehensive Brand Uplift study, but also utilised a sound methodology to demonstrate the impact on brand perceptions from a digital advertising campaign, which enabled us to prove to the client that their investment was justified and some meaningful insights to aid in the development of future campaigns.
Your next campaign
Show your client what changed.
Tell us the campaign and the audience, and we’ll show you how to measure the difference it made.