pocket.watch turned creator audiences into global franchises.
pocket.watch turns children’s YouTube entertainment into global franchises for Generation Alpha. That business only works if you can tell which creators are genuinely building an audience, and where that audience is going next.
performance tracked rather than assumed
the audience the strategy is built to serve
extended out from a creator following
Platform metrics measure the platform, not the franchise
pocket.watch set out to build a strategy for a fast-growing audience segment, and to track and monitor how its creators were performing in order to inform what came next.
Platform analytics answer questions about views and watch time. They do not tell you whether a creator’s audience would follow them into a toy aisle, a streaming series or a live experience — which is precisely the question a franchise business has to answer.
Independent audience data behind the creators
pocket.watch subscribed to the live data portal for US kids data, using the trend tools within it to track creator standing and audience behaviour over time rather than at a single moment.
That gives an outside view of the audience: what else those children watch, play and care about, measured independently of any platform’s reporting.
Innovation aimed at where the audience already is
A better understanding of the audience let the team identify industry-first innovations for its global franchises, making its content and experiences accessible to more children in more places.
The strategic principle is simple and hard to execute: bring kids more of what they love, everywhere they are going. Knowing where they are going is the part the data supplies.
Pocket.watch’s goal is the bring kids more of what they love, everywhere they are going. A better understanding of our audience has enabled us to identify industry-first innovations for our global franchieses, making our content and experiences more accessible to more kids.
Your next franchise move
Find out where your audience is heading.
Tell us the creators and properties you work with, and we’ll show you the audience behind them.