Paramount Global launched a franchise market by market.
Paramount Global operates over 170 networks and reaches roughly 700 million subscribers across 180 countries. At that scale the risk is not a lack of data; it is being handed an average that describes nowhere in particular.
countries the business operates across
the level every launch decision is actually made at
analysis built around specific launches
A global launch is a series of local ones
Paramount Global wanted access to country-specific and up-to-date data to make the launches of its properties more effective.
A franchise does not arrive the same way in every market. Awareness, competing properties and the age profile of the audience all differ, and a global read averages away exactly the differences a launch plan needs to respond to.
Local data, plus analysis built around the launch
Paramount subscribed to the live data portal and TrendLens reports, providing regular updates and a continuous view of this generation of children in each market it operates in.
Our Research Solutions team supplied bespoke analysis alongside it, shaped around specific franchise questions rather than published to a general schedule — so performance could be measured against the launch, not against a category.
Strategies adapted, and relevance sustained
The team could be more reactive in adapting go-to-market strategies, market by market, to support successful franchise launches.
The second half matters as much as the first: the same continuous read is what allows a property to maintain longevity and relevance in market after the launch window closes, when most measurement stops.
The country specific and up-to-date data and analytics provided to us through The Insights Family portal and bespoke analysis provided us with invaluable insights into our franchises performance and opportunities and enabled us to adapt our go to market strategies to ensure successful franchise launches and maintaining longevity and relevance in market.
Your next launch
Plan each market on its own evidence.
Tell us the property and the markets, and we’ll show you how the audience differs across them.